Originally published on Refrigerated & Frozen Foods (May 2023)
Sustainable solutions can mean green in more ways than one.
A joint study from McKinsey and NielsenIQ released in February found that consumers care about buying environmentally and ethically sustainable products and are willing to back it up with their wallets.
Nielsen relied on consumer insights from over 100,000 households and five years of U.S. sales data covering over 600,000 product SKUs across 32 food, beverage, personal care and household categories. The research found six types of environmental, social and corporate governance (ESG) claims on product packaging: animal welfare; environmental sustainability; organic positioning; plant-based; social responsibility and sustainable packaging.
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