Originally published on Fast Company (October 2022)
Most companies undertake corporate social responsibility efforts, and a growing number are focusing on ESG (environmental, social, and governance) and diversity and inclusion initiatives. But only a select number are able to make it look like a natural fit with their existing ethos when they adopt practices that take their local and global communities into account.
As a company developing plant-based fiber packaging for food, beverages, and other consumer packaged goods, Footprint last year went from a relatively unknown player to being the namesake of the Phoenix Suns home, Footprint Arena. Rather than just being a name adorning the exterior, Footprint’s contract with Suns Legacy Partners also means turning the stadium—also home to Phoenix’s WNBA, NHL, and Indoor Football League teams—into the nation’s first plastic-free arena. The company’s trays, cups, and utensils are in use at the stadium, which is being used to assess customer response to Footprint’s technology.
Read the full article on FastCompany.com
COMMENTS