Originally published on Fast Company (October 2022)
Most companies undertake corporate social responsibility efforts, and a growing number are focusing on ESG (environmental, social, and governance) and diversity and inclusion initiatives. But only a select number are able to make it look like a natural fit with their existing ethos when they adopt practices that take their local and global communities into account.
As a company developing plant-based fiber packaging for food, beverages, and other consumer packaged goods, Footprint last year went from a relatively unknown player to being the namesake of the Phoenix Suns home, Footprint Arena. Rather than just being a name adorning the exterior, Footprint’s contract with Suns Legacy Partners also means turning the stadium—also home to Phoenix’s WNBA, NHL, and Indoor Football League teams—into the nation’s first plastic-free arena. The company’s trays, cups, and utensils are in use at the stadium, which is being used to assess customer response to Footprint’s technology.
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